Shen-Hau Cheng
I’m a hands‑on player‑coach design leader with 17+ years of experience building multicultural UX teams and shipping products across web, mobile, and TV. I still design when it matters most—joining critical research, shaping key flows, and prototyping complex journeys—while coaching designers to own day‑to‑day execution. My focus is on high‑quality craft, accessibility, and inclusive experiences that move real metrics for both users and the business.
Outside of design, I love playing football and supporting AFC Ajax, FC Barcelona and the Dutch national team, snowboarding and hitting the jumps at Trifecta Singapore, taking photo, sci-fi books, shows and movies, and listening to (mostly) electronic music and going to concerts and festivals.
Shen-Hau Cheng
I’m a hands‑on player‑coach design leader with 17+ years of experience building multicultural UX teams and shipping products across web, mobile, and TV. I still design when it matters most—joining critical research, shaping key flows, and prototyping complex journeys—while coaching designers to own day‑to‑day execution. My focus is on high‑quality craft, accessibility, and inclusive experiences that move real metrics for both users and the business.
Outside of design, I love playing football and supporting AFC Ajax, FC Barcelona and the Dutch national team, snowboarding and hitting the jumps at Trifecta Singapore, taking photo, sci-fi books, shows and movies, and listening to (mostly) electronic music and going to concerts and festivals.
Shen-Hau Cheng
I’m a hands‑on player‑coach design leader with 17+ years of experience building multicultural UX teams and shipping products across web, mobile, and TV. I still design when it matters most—joining critical research, shaping key flows, and prototyping complex journeys—while coaching designers to own day‑to‑day execution. My focus is on high‑quality craft, accessibility, and inclusive experiences that move real metrics for both users and the business.
Outside of design, I love playing football and supporting AFC Ajax, FC Barcelona and the Dutch national team, snowboarding and hitting the jumps at Trifecta Singapore, taking photo, sci-fi books, shows and movies, and listening to (mostly) electronic music and going to concerts and festivals.
Shen-Hau Cheng
I’m a hands‑on player‑coach design leader with 17+ years of experience building multicultural UX teams and shipping products across web, mobile, and TV. I still design when it matters most—joining critical research, shaping key flows, and prototyping complex journeys—while coaching designers to own day‑to‑day execution. My focus is on high‑quality craft, accessibility, and inclusive experiences that move real metrics for both users and the business.
Outside of design, I love playing football and supporting AFC Ajax, FC Barcelona and the Dutch national team, snowboarding and hitting the jumps at Trifecta Singapore, taking photo, sci-fi books, shows and movies, and listening to (mostly) electronic music and going to concerts and festivals.